Momentum imo. Same reason Myspace has lasted despite no one I know of messing with in in like a decade.

At the rate its going I think another sell off at a bargain basement price (see also: Tumblr) is inevitable.

People haven’t fully migrated to an alternative (Mastodon) yet. Very few people and organizational accounts will just stop Twitter cold-turkey.

And yet Geocities and Tripod and Vine all go under and take everything on them with them.