I’m not going to get excited about any “deceleration”; this is still an increase. And due to “base effects”,1 we’re comparing against high values. Until it’s steeply negative it’s nothing to get excited about.
1 year over year measures compare now versus a year ago. if a year ago was unusually high, you’d expect this comparison to revert to the mean over time as the window shifts forward; it could have more to do with what you’re comparing to (a year ago) than what’s happening today
most of the people buying these are buying a costume, not a work vehicle, if my neighbors are any indication
it’s a status symbol