Josta. Pepsi’s first “energy drink” that they released in the mid 90’s, made with guarana AND caffeine.
This was back in the days when Pepsi could “sponser” a middle school by putting a branded soda machine in a common area. It’s how I ended up drinking grape Fuitopia every day at lunch, and every day I’d get a bottle of Josta for the walk home.
It wasn’t immediately palatable. Reminiscent of Moxie but without the waxy aftertaste. It was like drinking carbonated cough syrup. But just like the other energy drinks that would follow a few years later, I really came to appreciate the taste.
It recently popped up in the background of a scene of the first season of Loki which had me hopeful for a revival, but no such luck.
Josta. Pepsi’s first “energy drink” that they released in the mid 90’s, made with guarana AND caffeine.
This was back in the days when Pepsi could “sponser” a middle school by putting a branded soda machine in a common area. It’s how I ended up drinking grape Fuitopia every day at lunch, and every day I’d get a bottle of Josta for the walk home.
It wasn’t immediately palatable. Reminiscent of Moxie but without the waxy aftertaste. It was like drinking carbonated cough syrup. But just like the other energy drinks that would follow a few years later, I really came to appreciate the taste.
It recently popped up in the background of a scene of the first season of Loki which had me hopeful for a revival, but no such luck.