Worked great when the artist formerly known as Prince changed his name to a symbol.

  • Sabre363
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    1 year ago

    How about we keep calling it Twitter, because big shitty companies don’t get to have the privilege of rebranding so we forget how shitty they are.

    • fritolay@lemmy.one
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      1 year ago

      Except they do, and they do it all the time.

      • Comcast / Spectrum
      • Century Link / Lumen

      Just two glaring examples. There’s tons more out there.

      • Sabre363
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        1 year ago

        They only get away with it because it’s easier to let them. But if we collectively refuse to acknowledge it then the rebranding tactic will no longer be valid.

        • fritolay@lemmy.one
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          1 year ago

          Oh I agree. It gets more difficult over time though, as more people begin to only know the entity by the new name. I’m not a Twitter user so I really don’t care about the new “X” name, but I still know and will forever know that Spectrum is Comcast and Lumen is Century Link, because I care deeply about the bullshit they are about. And will I continue to remember Twitter for what it is no matter the name they decide to go by. I was mainly pointing out that they do in fact have the right in the law to rebrand, to put a thin veil over their previous mishaps.