• Syntha
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    5 days ago

    CinemaScore doesn’t measure interest

    • simple@lemm.ee
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      5 days ago

      Isn’t that what it does?

      CinemaScore® is the industry leader in measuring movie appeal among theatre audiences.

      • Syntha
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        5 days ago

        You could’ve literally just kept on reading the next sentences to have your question answered

        Since 1978, CinemaScore has been polling moviegoers at major movie releases on opening night to collect demographic information and calculate a distinctive CinemaScore grade.

        They’re not measuring the interest of potential audiences in seeing a movie, they are measuring the response of people that have seen it.