I mean back in the olden days I would pay for a newspaper, for example, because the ads were USEFUL. Every week there’d be a motors section where all the dealers would advertise their deals on a full page each, and punters would try and sell their clapped-out cars in the classifieds. Then once a week it was the day for job vacacies, another day was property. Gradually the businesses started getting websites and stopped advertising in papers - which in turn got thinner and less useful. They had their own websites but most never worked out how to make money from them. People could get their news on TV, newspapers were only useful for starting fires with.

Magazines have followed a similar pattern I guess. It’s a bit of a death spiral. Sad, but there you go. The online ads are just garbage, they’re not useful at all. I don’t want them, I don’t want anything they’re trying to sell.