A fresh report into Unity’s hugely-controversial decision to start charging developers when their games are downloaded has thrown fresh light on the situation.

MobileGamer sources say Unity has already offered some studios a 100% fee waiver - if they switch over to Unity’s own LevelPlay ad platform.

The report quotes industry consultants that say this move is an “attempt to destroy” Unity’s main competitior in this field: AppLovin.

  • mindbleach
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    1 year ago

    Advertising shits in your brain.

    Let’s get rid of it.

    And screw anyone going ‘but then how money?!’ while it infects billion-dollar business models. There’s no amount of money you can pay, where greedy suits won’t imagine taking your money and selling your eyeballs.

    • sugar_in_your_tea
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      1 year ago

      There is an ethical advertising system that works well: opt-in catalogues. I love Costco’s monthly ads, IKEA’s catalogue, Amazon’s holiday shopping catalogue, etc. When I need something, I can browse and create a shopping list.

      My problem with ads is that it tries to get me to buy stuff when I’m doing something where I don’t want to buy stuff, like watching TV, browsing the Internet, or playing a game.

      A game engine isn’t the right place for ads. Leave that to storefronts and other areas where I’m already looking to spend money.

      • LazerFX
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        1 year ago

        For those who know in the UK - the Argos catalogue was always my favourite thing to browse as a kid :D