Advertising copy is likely overrepresented in the general corpus of texts from the Internet that most LLMs are trained on. Plus, it isn’t a genre where truth matters all that much. It’s intentionally vague and cliché-riddled even when humans are writing it. So it’s something that I’d expect LLMs to be pretty good at creating.
“Garbage in, garbage out” is just fine if garbage was your desired output to begin with.
If you asked me “what job is most likely to be replaced by a computer program which generates plausible and convincing text and media, regardless of their agreement with reality”, my number 1 answer probably would be “marketing”.
Copywriting is a mostly junior / entry level position and it’s only a benefit to most marketing teams to automate the busy work.
There are a lot of processes in Marketing that you’d think you’d want to automate until you’re faced with an irritated SDR team who are wasting their time calling people that don’t exist, or aren’t even MQL, let alone ready to talk to sales
Advertising copy is likely overrepresented in the general corpus of texts from the Internet that most LLMs are trained on. Plus, it isn’t a genre where truth matters all that much. It’s intentionally vague and cliché-riddled even when humans are writing it. So it’s something that I’d expect LLMs to be pretty good at creating.
“Garbage in, garbage out” is just fine if garbage was your desired output to begin with.
If you asked me “what job is most likely to be replaced by a computer program which generates plausible and convincing text and media, regardless of their agreement with reality”, my number 1 answer probably would be “marketing”.
Copywriting is a mostly junior / entry level position and it’s only a benefit to most marketing teams to automate the busy work.
There are a lot of processes in Marketing that you’d think you’d want to automate until you’re faced with an irritated SDR team who are wasting their time calling people that don’t exist, or aren’t even MQL, let alone ready to talk to sales