And that’s the right of the individual who owns and started the company. Part of the problem is people don’t seek alternatives and just buy what is convenient. People value the big brand names. If we want competition then look for alternatives. Look around at the brands you use and figure for yourself if you are buying big brands or supporting competition and smaller brands. Focus on your contribution. We can’t and shouldn’t control others. Worrying about what you support is enough on its own.