• SatansMaggotyCumFart
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    342 months ago

    Did you know FedEx has an arrow in the negative space, representing their quickness, precision, the pursuit of excellence and tenacity in the face of adversity?

    • @[email protected]
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      102 months ago

      Yes, it’s very good branding. But I bet others might not have known, so I’m glad you pointed this out.

      I rarely save a meme, but I saved this one because it’s quite accurate.

    • @[email protected]
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      62 months ago

      Super neat to know this! I wonder if we can examine other corporate logos and see what hidden messages they have!

      Checks Ubisoft and Hewlett-Packard logos

      Huh. There’s something odd about the logos for both these companies. All I see is “negative”, not even “negative space”. Is it normal for the company to just be completely negative, or am I misreading the logo?

      • @[email protected]
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        132 months ago

        you joke but as a designer i think Ubisoft’s logo is really good at conveying the downward spiral the quality of their games has been going through.

      • @Klear
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        42 months ago

        That extremely punchable smirk on the Amazon logo was supposed to be an arrow pointing from A to Z.

    • @[email protected]
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      52 months ago

      would i be able to sure them for false advertising? only FedEx doesn’t deliver to my apartment for some reason and says it’s an unreachable destination.

      • @[email protected]
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        172 months ago

        A quantum leap is often used to emphasize a large step forward, however in physics it means the smallest possible change of state.

        • Flying SquidOP
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          62 months ago

          And this isn’t quite a contronym, but “silly” originally meant “blessed.”

          “Silly goes the other direction,” Curzan explains. “Silly goes all the way back to Old English, when silly meant happy or blessed.” This positive term quickly changed. Silly became a synonym for innocent or harmless, and then became an adjective for something or someone worthy of sympathy.

          Something we feel sympathy for is something that’s weak. And something that’s weak is unsophisticated. Finally, silly went on to mean ignorant and lacking sense.

          https://www.michiganpublic.org/arts-culture/2013-10-27/the-changing-meanings-of-nice-and-silly

          And, as that same article said, “nice” used to mean what silly means today.

      • @[email protected]
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        142 months ago

        Also, the American Fascist Party is still officially called the Republican Party even though it wants to change the government form to theocratic fascism 🤷

      • @[email protected]
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        52 months ago

        Oh yeah! Its funny, you can go to 19th century monuments in the US with swastikas carved into the stone.

  • @[email protected]
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    42 months ago

    Is changing a logo but keeping the name considered rabranding? I thought it was when the name was also changed. Some oil companies did it to avoid the bad press on the old name.