Modulation / key changes have been used in music for ages but the style I’m talking about is the distinctive last verse (or chorus) sudden key change up to power through to the end. Seems to have come about sometime in the 60s/70s and was everywhere in the 80s onwards.
Examples:
Heaven is a place on earth - Belinda Carlisle
I will always love you - Whitney Houston
But who popularised it? What was the first big song to do it and set the style for the genre?
Agree. But mine is a question about style as much as anything. It’s use in 80s ballads is distinctive. Same key throughout song then a singular upshift for the last verse / chorus. I’m not referring to music that modulates throughout the whole piece, or makes a change near the end having done it in several other places.