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Xbox could release a separate app for people to sideload while trying to work things out with getting released on Google play.
And do what Samsung does of releasing their phones with their own store preinstalled.
Playstation manages just fine.
Also, I guess a judge ruled they can’t force them to use Google play billing. I like using Google Play to unsubscribe.
Same with App Store, right?
It’s more complicated. Apple allows it, but apply a lot of fees so that it is really expensive (and probably not viable). If I remember correctly, you can propose your own store but you have to pay a fee for every download on the store (even for free apps).