I’m not a frequent train user, though I do try and use the train where possible in place of flying. The First Class service with Virgin used to be brilliant - decent lounges, endless Virgin Cola (which is either a blessing or a curse depending on your tastes) and decent staff.
Shame they pulled out really. When I think of good train travel experiences, I think of the Virgin services, rather than sitting on a Southern service freezing my titties off at Clapham Jcn twenty years ago!
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I never had much to do with ECML services, but Virgin were vastly better at operating CrossCountry than Arriva.
Whatever is happening, it’s usually a safe bet the common person is better off when ‘Virgin’ doesn’t get their way. Virgin has not established a reputation for being an ally to the common person.
I miss when we acknowledged that matters, instead of just throwing up our hands and saying “corporation are going to be evil”.