My weird theory:
The reason we are so freaked out by AI imagery, is because that’s what things look like in our dreams, and we’re not supposed to see- consciously, what we create subconsciously.
Spoiler; it was always soulless and dystopian.
Bu… but consumerism is tradition and culture. Coca cola is love, and friendship and happiness.
Consume!
Just when you thought marketing people were already the lowest scum among legal professions they sink even further.
It’s always has been.
Nah the part about “made by AI” is probably new.
The ad is from the future, where AI becomes advanced enough to make it
It was sent back in time to warn us about AI, but the message probably was missed
Because people point out how bad the website is but refuse to post the video link for some reason: https://www.youtube.com/watch?v=JHIxyGgSU90
Oh ew. That’s a mess.
And each shot can only last like 5 seconds from AI limits but each shot looks like a shitty photo morph effect with the weirdest shots…
That’s just bad. Like straight up bad and makes me officially root for the complete destruction of coca cola. I’ll drink something else.
wow I love it, it’s so artificial, corporate, bland and full of dead smiles. Fantastically dystopian.
I honestly don’t see a difference
That hand though
Wow. Yeah that’s a shitty ad.
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Folgers will always have the most wholesome ad.
lol … this will be our future … we will exist in a dystopian reality of climate catastrophes and a warming planet, creeping fascism, endless war … while we will be steadily fed a diet of AI generated sentimental slop from our a recent past that no longer exists.
NPCs will get upset when somebody brings up that it is fake…
I hate the ad but I hate the website with the 100 ads even more OMG it took me 5 minutes to finally be able to click on youtube fast enough before getting ported to the top screen without being able to move.
Ads are shit. AI ad is also shit.
So surprising.Watching it, even if I didn’t know ahead of time it was AI, the stuff with Santa giving the guy the Coke looked so unnatural that I would have to assume it was, at the very least, badly-done CG.
It is 5 second scenes with jump cuts. If you pause any particular scene the AI shows itself really fast. (The fast jumps are a good cover though)
The road in town shot is fucked if you look at it for like longer than a second. The road is literally like fractured. Maybe it was for American infrastructure realism.
Imagine if drawing was invented recently. Like we had photographs and video, but lines on paper simply did not look like anything. Suddenly we figured it out, and now you can represent anything - absolutely anything! - through the medium of doodling. Excitement is high, standards are low, crude efforts will suffice.
And all anyone draws is boring shit you could easily photograph instead.
The whole realm of human imagination is suddenly available, the moment you put pen to paper, and every last industry professional or obsessive rando imagines some normal people standing around a normal place.
That’s where AI video is. You could roughly animate a scene, or play with dolls on camera, or just describe a thing happening, and the machine will progressively unfuck it until it’s alarmingly close to real life. As convincing as any modern CGI. And what do these zillion-dollar marketing departments make? The same B-roll montage bullshit as always. The sort of thing that only demands one nice camera and three attractive young people. (Incidentally, also all you’d need for the other thing people make with AI.)
Even outside advertising, where nothing’s left to say except limbic promises that the product will make you happy, nobody’s cobbling together a grand space opera or embracing the gloop for a horror movie. Alex Proyas tried some Clutch Cargo level animation for yet another Dark City mulligan. Beyond that? Zilch. No would-be Flash animators doing a House Of Cosbys with Nicolas Cage deepfakes. No cocksure upstarts casting their rude Youtube shorts with Tom Cruise, Carrie Fisher, and Roger Rabbit. No bitter veterans pulling their favorite script out of development hell with their own two hands.
It’s like the medium of comics was spread wide open and nobody was allowed to get more fantastical than Mary Worth.
